Gregory Hall founded Virtue Cider in 2011. He is known for his 20-year tenure as brewmaster at the Goose Island Beer Company, having won 14 consecutive Great American Beer Festival medals and pioneered bourbon barrel-aged beer with Bourbon County Stout. In the spring of 2011, Hall left Goose Island and embarked on a two-month pilgrimage to study the craft of cider, touring and tasting at top cidermakers in England and France. He brought his extensive experience and innovative style to launch Virtue Cider. In 2013, Hall brought the cidermaking venture as close as possible to one of the United States’ best apple-growing states of Michigan and launched Virtue Cider in Fennville, Michigan. We use all sorts of Michigan apples grown on local family farms. The blend of these heirloom apples creates a complexity of flavor that is impossible to achieve with just a few varieties.
Michigan Apple Cider
Our semi-dry cider is made from heirloom Michigan apples, then blended with hand-pressed juice from this year’s harvest. The final cider offers the scent of ripe apples, a hint of oak, and a touch of sweetness. We use all sorts of Michigan apples grown on local family farms. Michigan Apple is a blend of cider from last year’s harvest aged in French oak barrels, and freshly pressed apples. Michigan Apple is crisp and tart, starting with the scent of the orchard, a hint of oak, and finishing with a touch of sweetness.
Michigan Brut Cider
Our dry brut is a blend of hand-pressed heirloom apples aged in French oak barrels that features the scent of fresh apples, a touch of oak, and finishes crisp and tart. Michigan, like all great apples regions, is on a coast. The maritime climate provides generous rainfall for the local orchards. Michigan Brut bears the scent of crisp apple and citrus notes with a bit of yeast. Clean and crisp up front, it follows with a tart, dry, lightly oaky lingering finish.